Achieving the Holy Grail of Marketing

Over the past nine years of teaching MBA and undergraduate Marketing courses at Fordham and Seton Hall Universities, I have coined the term "Holy Grail of Marketing." This has become the core operating system for my students to draw from when learning about and applying the latest trends in marketing. I am writing a book titled, Achieving the Holy Grail of Marketing on this topic, which will publish in the coming months.

Professor Licciardi

Greg Licciardi received his MBA from Fordham and his undergraduate degree from Rutgers University. He is an Adjunct Professor at Fordham and Seton Hall universities, teaching Marketing and Business Strategy. He also serves at Vice President of Parternships at 1-800 Flowers owned, Worth Media Group where he consults with leading brands on how to best engage with Worth's influential audience. He has also held senior leadership roles at Elite Traveler, Univision and American Express. Licciardi has extensive experience developing and selling cross-platform marketing campaigns to Fortune 50 companies and has won numerous awards.

Holy Grail of Marketing defined

The Holy Grail of Marketing is not just a theoretical concept; it is a practical approach to achieving marketing success. It is about reaching the Right person with the Rightmessage at the Right time within the Right environment, all leading to the Right outcome. With today's marketing landscape changing at rapid speed, this book will provide a modern day framework to help marketers achieve success. What's more, AI and data are the keys to optimizing your marketing dollars. In my upcoming book, I will delve into several case studies that demonstrate the practical application of these modern day tools. Stay tuned for more materials on this topic, including a book, podcast, and video series, to further explore this fascinating aspect of marketing. Video interview with Bermuda Tourism CMO Video Interview with the CMO of The Weather Company discussing the Holy Grail of Marketing. Video interview with CMO of Pearle Vision and Happy Feet Video Interview with CMO of Holland America Cruiseline

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